Programs promoted
See which program areas your peers put in front of prospective learners.
Track competitor advertising Beta
See what your competitors advertise.
Follow the continuing education ads your peers run on Google, Meta, and LinkedIn: which programs they promote, when they advertise, and how long their ads run.
Live CE ads
360
Google + Meta + LinkedIn
-25% vs previous month
New ads per week
16 latest
Last 12 weeksLatest week · partial
Platform split
Google40.0%
Meta30.0%
LinkedIn30.0%
Show as table
| Measure | Ads / change | Share of live ads |
|---|---|---|
| Live CE ads | 360 | |
| Previous month live ads | 480 | |
| Change vs previous month | -25% | |
| 144 | 40.0% | |
| Meta | 108 | 30.0% |
| 108 | 30.0% | |
| Week 1 | 18 | |
| Week 2 | 21 | |
| Week 3 | 24 | |
| Week 4 | 20 | |
| Week 5 | 28 | |
| Week 6 | 31 | |
| Week 7 | 26 | |
| Week 8 | 23 | |
| Week 9 | 29 | |
| Week 10 | 24 | |
| Week 11 | 21 | |
| Week 12 (partial) | 16 |
Program activity
All CE units in Canada
Live ads · Nov 2025 to Oct 2026
LessMore
Show as table
| Program area | Nov 2025 | Dec 2025 | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Avg live / month |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Business and management | 159 | 249 | 147 | 138 | 141 | 87 | 84 | 60 | 81 | 108 | 144 | 108 | 125.5 |
| Technology | 106 | 166 | 98 | 92 | 94 | 58 | 56 | 40 | 54 | 72 | 96 | 72 | 83.7 |
| Health and wellness | 106 | 166 | 98 | 92 | 94 | 58 | 56 | 40 | 54 | 72 | 96 | 72 | 83.7 |
| Arts and design | 53 | 83 | 49 | 46 | 47 | 29 | 28 | 20 | 27 | 36 | 48 | 36 | 41.8 |
| Languages | 53 | 83 | 49 | 46 | 47 | 29 | 28 | 20 | 27 | 36 | 48 | 36 | 41.8 |
| Professional practice | 53 | 83 | 49 | 46 | 47 | 29 | 28 | 20 | 27 | 36 | 48 | 36 | 41.8 |
Start with the question your campaign plan needs answered.
Four views of your peers’ activity.
Connect the programs, platforms, and timing behind the ads you see.
Platforms
Compare your peers’ advertising activity across Google, Meta, and LinkedIn.
Timing
Find the busy months and quieter periods to inform your campaign calendar.
Persistence
See how long ads run and which messages stay in circulation.
Follow competitors in three moves.
From a peer set to a shared reference.
Keep the ads that matter close to the campaign decisions your team is making.
- 01
Pick your competitors
Choose up to 10 continuing education units to follow.
- 02
Read their activity
Compare your competitors with the sector, using average live ads per unit.
- 03
Save and share
Save ads to your Library and share them with your team.
Activity over time
Your competitors, average per unitAll CE units, average per unit
Show as table
| Month | Your competitors, average per unit | All CE units, average per unit |
|---|---|---|
| Nov 2025 | 123.7 | 88.3 |
| Dec 2025 | 193.7 | 138.3 |
| Jan 2026 | 114.3 | 81.7 |
| Feb 2026 | 107.3 | 76.7 |
| Mar 2026 | 109.7 | 78.3 |
| Apr 2026 | 67.7 | 48.3 |
| May 2026 | 65.3 | 46.7 |
| Jun 2026 | 46.7 | 33.3 |
| Jul 2026 | 63 | 45 |
| Aug 2026 | 84 | 60 |
| Sep 2026 | 112 | 80 |
| Oct 2026 | 84 | 60 |
Campaign timing
When the sector advertises
Read the advertising calendar month by month. See when activity builds and when it eases before setting your own campaign dates.
Across Canadian CE units, December is the busiest month and June the quietest.
Advertising calendar
Google, Meta, and LinkedIn
Show as table
| Month | Live CE ads |
|---|---|
| Nov 2025 | 530 |
| Dec 2025 | 830 |
| Jan 2026 | 490 |
| Feb 2026 | 460 |
| Mar 2026 | 470 |
| Apr 2026 | 290 |
| May 2026 | 280 |
| Jun 2026 | 200 |
| Jul 2026 | 270 |
| Aug 2026 | 360 |
| Sep 2026 | 480 |
| Oct 2026 (partial) | 360 |
Creative and context
Browse the ads themselves
Move from the activity pattern to the ad behind it. Review the message, program area, platform, and observed dates in one place.
Save useful examples to your Library so your team can return to them as your campaign plan develops.
GoogleContinuing Studies A
Build your project leadership skills
Business and managementLive · 38 days
MetaContinuing Studies B
Put data skills into practice
TechnologyLive · 24 daysWhat the data is
Public sources. Monthly refresh.
Ad Intelligence covers distinct ads from public ad libraries on Google, Meta, and LinkedIn, refreshed monthly. Coverage is limited to continuing education units of universities and colleges, with no spend estimates.
Read how Ad Intelligence works